Pause for just a moment to think about how those 7 little words are impacting your business. Then make a decision and take action to get rid of them in 2016.
You’ll probably immediately think of all the good initiatives that are being put on hold whenever you say or hear 7 of the most limiting words in business.
- Hiring better people… how much day-in-day-out grief does that cause you and your business?
- Investing in technology, equipment, and facilities… how much further behind the competition can you afford to fall before recovery is almost impossible
- Having the funds for discretionary projects, such as market expansion, re-branding, and more… and what impact on the marketplace would you have if that was in place?
- Finally pursing the acquisition you’ve had your eye on… would that make you a more flexible, dominant force in your market space
- At last, being able to reward yourself and your people for all the hard work and effort you’ve invested.
Your Big Idea in 2016, your “man on the moon” idea needs to be finding a high-integrity and sustainable way to have all the profit you need to fund the growth you want, and eliminate “We don’t have the budget for that” from your vocabulary forever.
Think about it.
You would never START a business without a Business Plan. You would never LEAD your business without a Strategic Plan. Yet you’re likely trying to MANAGE your business without a Profit Plan. And no, I don’t mean a conventional P&L, which is reactive and provides no sense of action or momentum. I mean laying out an honest to goodness Profit Plan and following it.
There’s only one problem with that sage advice. When I speak with thousands of executives across the continent each year and I ask them what a good Profit Plan should look like, the room goes quiet before a few hardy souls mumble something along the lines of “increase revenues” and “decrease costs”. Conventional approaches to increasing revenues and cutting costs are clearly not the answer, otherwise we already would have solved this problem. There are thousands of books and consultants who will teach you how to write a Business Plan or a Strategic Plan, but we’ve never been taught how to develop a Profit Plan.
That changes today.
I have a big flat spot on my forehead from banging my head against the wall as I figured out a highly effective P.R.O.F.I.+T Plan during years of tough turnarounds. Now, I’m on a mission to reach and impact 5 million business leaders and help them never again have to put their dreams and goals on hold. Why don’t you join me. Pick up a copy of my #1 Best Selling book, Profit in Plain Sight for less than $25 online, for one of the best investments you’ll make in your business all year. Or, download a complimentary 3-part video series you can share with your team to liven up your leadership meetings. Or do both. You’ll find:
P owerful, provocative questions and tools that will change the way you look at your business forever.
R apid Results with the 5Rs of Proactive Customer Profitability Management that will show you how to drive profitable revenues, not just more sales.
O pportunities to Obliterate Operational Sludge – the costs that shouldn’t even be in your business in the first place, which has far more impact than conventional cost cutting.
F earlessly Price for Value, with 21 Ways to rethink your pricing, once you know exactly what your customers really value about doing business with you, and at the same time learn where to test price increases risk-free.
I gnite the Infinite ROI of Innovation. You’ve probably got Innovation on your to do list. Its probably hit and miss, with more miss than hits. Discover 21 Low Risk, Low Cost forms of innovation that are just waiting for you to take advantage of.
T ake Action. The remote control doesn’t change the channel on your TV until you push the buttons. These are the buttons you need to push to trigger every profit lever in your business.
That, my friends, is a P.R.O.F.I.+T Plan that delivers take-it-to-the-bank results.
You deserve more to show for all the hard work and long hours you put in to your business. Make 2016 the year that you transform your business. What have you got to lose?