by Anne C. Graham | Oct 10, 2017 | Fearlessly Pricing for Value, Top Line Growth
… at the Association for Manufacturing Excellence Conference in Boston. If you’re there, let’s connect! But if you’re not, here are just 2 of the Mindset Shifts that will pave your path to profit and change your thinking about what to do next to have a more...
by Anne C. Graham | Oct 25, 2016 | Fearlessly Pricing for Value, Top Line Growth
If you’re in a tough, competitive market where price matters, one of the most overlooked strategies for understanding how to implement Value-Based Pricing is the Lost Business Review, which we all tend to dread and skip whenever possible. After all, who wants to dwell...
by Anne C. Graham | Oct 18, 2016 | Fearlessly Pricing for Value, Top Line Growth
Each year I ask thousands of Executives two key questions when it comes to value creation: How many of you connect face to face with your customers at an executive level? How many of you do it as often as you know you should? In any audience, about half the hands go...
by Anne C. Graham | Oct 11, 2016 | Fearlessly Pricing for Value, Top Line Growth
Have you ever bought a bag of pre-washed or assorted lettuce at your local grocery store? Did you know that, depending on the season, it costs anywhere from 5 to 10x more than a head of iceberg lettuce or romaine? So why the heck do we pay the extra? It’s...
by Anne C. Graham | Mar 24, 2016 | The Real Secret to Productivity, Top Line Growth
Believe it or not, it’s getting out from behind your desk, leaving email behind, and meeting with your customers at an executive level to listen instead of sell. It sounds counter-intuitive, because this takes more time out of what is likely already a jam-packed day,...
