Thanks for enjoying this 6 part blog series, exploring practical, proven ways to significantly improve your profitability in small, doable ways that will take you less time per week then you’re spending on email per day.

With Powerful Insights, the 5Rs that deliver Rapid Results, effective ways to strip unnecessary costs out of your system by Obliterating Operational Sludge, the confidence to Fearlessly Price for Value, and two highly effective frameworks to trigger the Infinite ROI of Innovation, you should be all set to have a stellar year next year, right!

There’s only one problem.  Did you actually download any of the resources? Watch the videos? Buy and read the book?  Or did you get stuck on good intentions for “someday”?

The T in the P.R.O.F.I+T Roadmap stands for Take Action to Trigger Transformation.


Here’s How to Turn Good Intentions Into Impact

Discipline comes when you have proven systems, tools, support, and the structure in your calendar to make the P.R.O.F.I+T Roadmap a process of ongoing improvement, not just another good intention.

Right now you have the proven system.  You have a taste of the tools.  What’s likely missing is the feet-to-fire support and the structure in your calendar.


There are habits you need to break… and next steps to take:

You can stare at the TV screen all day long but you’ll never be able change the channel to something more interesting, entertaining, and rewarding until you pick up the remote and push the buttons.  The P.R.O.F.I+T Roadmap includes all the buttons you need to push.  But will you do it?

You can continue to do what you’re doing today, and continue to get the same results.  You can spend long days doing all the things that aren’t fun in your business and fail to see positive impact. You can try to implement new ideas from articles, seminars, and consulting reports on your own.

Or you can get support to double your Return on People (or more) in less than one year, in less time per week then you’re spending on email per day.

You can take action to shift your Customer Profitability Ratio simply by helping your people understand how their everyday behaviors impact each of your core profitability drivers, and engage them to make the 20% shifts that will deliver 80% of the impact.

You can get out from behind your desk and have Value Creation Conversations with the customers who are keeping you in business, get insights from them that will drive every other strategy in your business, and create value that you will be richly rewarded for.

I want more for you.

You can continue to stay behind your desk spending 40% of your time – 2 days every week – dealing with escalated issues of all kinds. Your customers will at some point look for greener pastures.  Your staff will continue to burn out.

Or you can take action to leverage the 5Rs to create a proactive Profit Plan and see rapid results in about 90 minutes once a week – about the same amount of time that you’re spending on email everyday. I like that ROI!

I want more for you.

You can continue to say the seven most limiting words in business:  “we don’t have the budget for that.”

Or you can take action to free up cash and start saying yes to every good initiative that crosses your desk, by showing everyone in your company how to take small actions each day to obliterate the operational sludge that’s costing you millions.

I want more for you.

You can bow to competitive pressures, try to scrape by on slim margins, and cross your fingers every time you submit an RFP.

Or you can take action to learn how to fearlessly price for value, and add millions to your bottom line for every 1% you find.

I want more for you.

You can keep innovation on your to do list for “someday” and play copy-cat and catch-up to your competitors.

Or you can take action to innovate in low-cost, low-risk ways that are almost impossible for your competitors to copy, creating the wildcard for profitable growth that adds millions to your bottom line.


I can’t make it any easier than this: 

I will personally invest 60 minutes of my time in your success with no charge or obligation to help you get clear on what action you need to take next to create take-it-to-the bank results you’ll be proud of.  If I’M willing to take action on your behalf, shouldn’t YOU be willing to take action too?  Register for a Best Next Move Accelerator Call – here’s access to my calendar.

If you’re willing to take action, I can help you get what you want.  If you’re not, there’s nothing I can do for you.  What have you got to lose?


When You Take Action, Everything You Want is With Reach

  1. You’ll know with certainty who your most profitable customers are, who’s costing you more than they’re worth, and how to confidently build action plans to keep your loyal customers for longer, leverage your low-hanging fruit, and restore your unprofitable customers to break-even.
  2. You’ll be able to quickly pinpoint who your ideal customers are – and not from the outdated tactics of demographics or psychographics, but from knowing what specific behaviours impact customer profitability for you, by building qualification structures right in to your sales process.
  3. You’ll identify the service issues that cause 80% of the profit leaks in your business, and know exactly how to strip those costs right out of your business and see more profits fall right to the bottom line.
  4. You’ll finally know how to price for value so that you can stop leaving money on the table, be paid what you’re worth, and know how to safely test price changes in no-risk ways.
  5. And finally, you’ll pull it all together in what I call the wildcard for profitable growth – innovation that sells like hotcakes. That can transform your Return on People to an industry-leading level and even an A or A+… but the challenge is you can’t really leverage that until you’re working with the right customers and you’ve gotten the sludge out of your system.

When You Take Action, you’ll have everything you need to sell more of the right products and services to more of your ideal clients, at higher prices based on value, and lower costs for you.


Next Steps When You Want More For You…

You can use everything in this blog series to take action on your own and see results.

Or you can accelerate your results by embedding more discipline into your organization so that you’ll never have to reinvent the wheel and you’ll never fall off the wagon when things get busy or when you get distracted by bright shiny objects.


Whatever You Decide… Simply Take Action

Right now, one of five fears may be stopping you from taking decisive action:

  • I’m too busy.

Let me offer this perspective:  Only customers create cash flow.  You’re likely spending at least 90 minutes per day on email, and email never moves the needle in your business.  If you commit just 90 minutes once per week implementing the step-by-step proactive Profit Plan, you can do this.

  • I don’t know where to get started

As a leader, you need to take decisive action to get started, otherwise how can you expect your team to step up and get started on all your other key initiatives?  With a proven roadmap, you don’t need to reinvent the wheel.  You’ll start with the Powerful Insights, and simply follow every other step that unfolds from there.

  • I’m not sure this will work for me

As you’ll see in the success stories and testimonials sprinkled throughout the book, this Roadmap is proven to work across many industry sectors.  I’ve helped companies with as few as half a dozen customers and those with thousands of customers all over the world.

  • I don’t trust myself/my team to stick with this and do the work


If you can’t trust yourself to dedicate about 90 minutes once a week – less time than email – to follow my instructions, it’s best if you set aside all thoughts of using this Roadmap to increase profits. But if you’re ready to have a breakthrough in this area, let’s make it happen..

  • I can’t afford it.


If you’re even remotely thinking “we don’t have the budget for this”, then you are limiting your potential and you are exactly who the P.R.O.F.I.+T Roadmap is for!  Without it, you’ll stay stuck.  When you follow my instructions and implement well, you will see a minimum 10x ROI within your first 90 days.  Would you spend $1 to get $10 in return?  Only you can say.


I want more for you.


When you want more to show for all the hard work that you invest in your business, you have a choice to make, and for the sake of your business I don’t want to let you off the hook too easily and let this opportunity for everything you want slip away.

Will you step up and finally be rewarded?  Or will you go back to business as usual?



#1 Bestselling Author, International Speaker, and Accelerator Anne C. Graham is on a mission to help 5 million business leaders and their teams double their profit per employee – or more – in less than one year, in less time per week than they’re spending on email per day. Her new book Profit in Plain Sight includes the 5-step proactive P.R.O.F.I+T Plan to do it.  Connect with Anne on Twitter, LinkedIn and Facebook.